Nowadays writing has become an important means to attract people to your ideas. Using articles to promote your product is a good marketing strategy if at all your article is good enough and when it comes to marketing the article as a whole of course, it completely depends on what you write and how you write it. Either way you will gain publicity through back links but you will miss the direct publishers looking out for good articles to publish.

                 There are many people who fear to write and this might lead to a half backed conclusion. Having same words repeated, makes your article boring and savorless and therefore it might arouse a feeling of disinterest among the readers.

So how do you make your article readable?

                It is always better to write an article in the areas in which you are interested and like to discuss about. You will have more commitment and the article will also be informative. Few points to remember to make a proficient article is as follows:

1. Use short paragraphs to throw light on your ideas and to provide a worthy information. Usually, when authors write articles they mix things so much that it finally turns out confusing for the readers to read.

2. To highlight your key points and to help the reader remember your views you can always use bulletins or numbers or try highlighting the key points for example by making them bold.

3. Agreed that “all that glitters is not gold” but we human beings tend to get attracted to things which look formidable and beautiful. Therefore, having an attractive and creative title might be of immense use to grab the attention of the readers.

4. Examples and illustrations to prove or convey your point can be chosen from real life day-to-day incidents. By doing this you are making your article less complicated and more reader friendly. You can use graphical descriptions or smiles (J or L) so that reader can imagine what you are trying to convey.

5. Statistics and facts always make you more acceptable when you are conveying a point, so it is even applicable to your article. Use statistics but do not make it too formal, try to add them where ever possible without making your article boring.

            Therefore, to conclude I can say that it is in your expression and knack of writing which can help you in marketing your article. Hope the above mentioned points help you out in one way or the other